I wrote an #ePlaybook alongside Naomi Huggins to share the experiences that we had when setting up our own #businesses and #sportsinjury clinics. Writing the ePlaybook took time, dedication and effort, so here are five things that I learned… 1. Have a #plan from the start. Without a plan there was no way all the pieces of an ePlaybook would fit together, which includes workbook sheets and valuable information sections. 2. #Communication in #collaboration is key. Working with

Sports Therapists, what is the transformation that you are offering to your patient? If you look at any good marketing material, they won’t lead out with how much it costs, or the 10 different services that they offer. They start with the transformation or the benefits to the customer. I often see Sports Therapists leading with everything about them as a clinician and their experience, but not with how they help the patient. Try flipping it around and offering the transformat

Do you recognise the two phases of learning and implementation? I continuously switch between them as I try to upskill and then start to implement the skill or tactic. The learning phase is important to ensure that I understand the skill and the aims of what I am trying to achieve. The implementation phase is when I take action. I put in to practice the things that I have learnt. What phase are you in now? What was the last learning that you did? #sportstherapy #sportstherapy