Putting together a patient development pathway is fundamental to planning the recovery process…

Every single marketing and training course that I have attended has emphasised the importance of knowing your ideal customer avatar (the person who you want to sell your products or services to). Some have even gone as far as to name their avatars, and whenever they design a new products or service they run it by them - does this serve my avatar? Will my avatar buy this? Will it add value? Then I started listening to Blue Ocean Strategy on audible - if you’re anything like me

Do you want to make money from the materials that you have already created? The lockdown was challenging for many Sports Therapists, but also meant that they were recording and creating many rehabilitation plans/exercises online for their patients. Sports Therapists, what have you done with your plans or recordings since then? Could they be repurposed for an online course? E.g. exercises to prevent lower back pain, or build stronger shoulders? The courses could then be availa

If you’re anything like me, you couldn’t afford a company to build a website for you, that could handle payments and bookings. Back in 2013 I started to build my personal/business website on platforms with templates - in the beginning they were very basic with limited features. I researched and learnt from those building websites. What should be going into them? Where should I be placing different elements? How can I link everything together? I then started looking around and

Social media platforms were created to replicate social interaction. But over time many users become the consumers of content, endlessly scrolling through pictures, posts and videos. Others become content creators, you know the ones… you click on their content or their profile to see what value you can get. Maybe that is how you ended up here, reading this blog. I have experimented with many different methods of content creation and engagement with varying results. Importantl