Sports Therapists, what is the transformation that you are offering to your patient?
If you look at any good marketing material, they won’t lead out with how much it costs, or the 10 different services that they offer.
They start with the transformation or the benefits to the customer.
I often see Sports Therapists leading with everything about them as a clinician and their experience, but not with how they help the patient.
Try flipping it around and offering the transformation…
Reduce pain so that you can get back to the sport that you love.
Strengthen your legs to reduce your risk of injury and perform at your best.
Get your injury assessed and treated without long wait times.
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Are you letting your patients know how you can help them?